Pinterest Marketing: 10 Tips for the Perfect Pin

Used correctly, you can use Pinterest Marketing easily increase traffic to your website or blog. Whether it’s a static, carousel, video, or shopping Pin, they all have one thing in common: they should all be beautifully designed to maximum attention to attract. If the pin is not convincing at first glance, it gets lost in the mass of all Pinterest pins. Pinterest is a

visual platform with high design standards. This means that all pins are always in competition with each other and the users decide within milliseconds what attracts their attention. Accordingly, the optimal design of the pin is the be-all and end-all. We have the 10 most important tips compiled for you to help you design successful pins.

The correct pin image design

The first visual impression on Pinterest is ent retiring. Therefore, only images should be selected that are of good quality, aesthetic and meaningful.

Tip 1: Choose bright colors.

Radiant, bright and warm colors attract more attention and are eye-catchers. They catch the user’s eye faster and, according to a study, are pinned more often.

Tip 2: Combine your picture with writing.

Ideally, you combine your image with a text overlay. The image creates interest, while the text gives an immediate insight into what the pin is actually about. Pins with an interesting combination of image and text have been shown to work better than image-only Pins. Because the user is relieved of mental work.

Signal words like fast, simple or secret. Enumerations also work well (5 tips for …). Rather avoid ornate fonts, but rely on easily legible fonts and strong contrast.

Tip 3: Coherent design.

For You can get inspiration for the aesthetic design of your pin on Pinterest. Browse through different pins and find out what the competition is up to. The implementation is very easy in free design tools such as Canva. There are numerous templates in which you only have to exchange images, text and colors. Make the pins as simple and clear as possible and don’t be artificial.

Tip 4: The correct format.

Pinterest is 90% of used from mobile devices. Accordingly, pins work best in portrait orientation. The default aspect ratio is currently 2:3 with a resolution of 1000 x 1500 on classic pins.

Tip 5: Inspiration beats branding.

Use your own website design as a guide when designing pins. The use of your logo, your CI colors and fonts makes sense and underlines the recognition value. However, make sure you have a balanced mix. Because branding that is too strong is often classified directly as advertising and is not clicked on.

The right pin text design

Directly after the image design comes the text design. Pinterest is a search engine. The correct keywording of the pins is therefore very important in order to be recorded by the algorithms. Only then will you be played out to users for whom your content is relevant.

Tip 6: Pay attention to the title. The pin title is displayed in the home feed and is therefore also important for the decision whether a:e user:in clicks on the pin or continues to scroll. The headline can be a maximum of 100 characters long, but only the first 50 characters are displayed. Therefore, the keyword of the pin should be right at the beginning or far in front. Work particularly well:
  • How to and
  • Lists.

Says the user how they can do something (So you can…, Learn now…) or name a number in the text (5 tips for the…).

Tip 7: Keyword is Key.

As already mentioned, Pinterest is a search engine. It is therefore essential to use a keyword correctly. Choose a concise and appropriate keyword for which the pin should be found. Repeatedly uses the keyword and its synonyms in the pin description and headline.


Tip 8: 500 characters space.

The Pin description can be up to 500 characters in total. However, only 96 characters are immediately displayed in the Pinterest app and 192 characters on the desktop. That means using the space to provide information about the article or topic, but convincing the user right at the beginning. The keyword should appear right at the beginning of the text and the added value of the pin should become apparent.

Tip 9: Use Call-to-Action.

End your pin description with a call-to-action, such as “More tips are available on the website.” Studies show that Pins with a call-to-action get up to 80% more engagement.

Tip 10: Don’t forget the file name!

The indexing of the pins already begins in the file name of the image. This means that the file name should already contain the keyword and ideally also a description of the image content, for example “Sewing pattern_summer dress.jpg”. So there are bonus points in the algorithm.

Extra tip: Don’t forget the URL.

Regularly check the stored URL for your pins. Is this still up to date or are the users directed to an error page? Invalid URLs will result in a pin no longer being displayed and will have a negative impact on the account as such.



By Extensinet

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