Google Ads Best Practice Examples for using automations

Google has a Best Practice Guide “Unlock the Power of Search” for dealing with Automations released. In this, possibilities for the use of automations are presented and what influence they can have on the performance of the campaigns. The guide is intended to help Concerns about reduce the automations and more marketers to convince to use. The report shows the interaction of

Broad Keywords With Smart Bidding and Responsive Ads considered in more detail. How can chaining these three building blocks help increase performance and what are the benefits for advertisers? We have looked at the report and summarized the most important findings for you:

Page Contents

Use of broad match keywords
Use smart bidding
Create relevant ads

Use of broad match keywords

By using broad match keywords, Google amplifies the various signals of the account to get more traffic. Information from the Landing Pages,

Keywords from other ad groups, previous search terms, Locations and much more taken into account. According to the guide, it is also no longer necessary to enter the keywords in other options such as Exactly or Phrase to book in, it is sufficient just to Broad in the account. The extended signals allow the ads to be played out to a broad audience. The example Google gives is that when someone searches for “rose,” they might serve ads for either rosé wines or rose bouquets, depending on what the previous searches looked like.

Use smart bidding

The report goes on to say that Broad Keywords in Combination With

Smart Bidding should be used, because only then perfect interaction is possible. Due to the multitude of different information that is available to Smart Bidding, individual bids per search term

To be defined. As a result, the Conversion probability of each auction more accurately predicted and the optimal bid is set. Another advantage is that the

Account structure through the use of Smart Bidding in combination with broad keywords simplified becomes. The focus of this strategy is on a broad keyword set, which leads to an increase in performance through the support of Smart Bidding signals.

Create relevant ads

The last important point of the report is a look at the building thrown one of the responsive ads. Google advises using several different headlines and descriptions to provide relevant ads for a variety of search queries. The Cooperation from

Broad Keywords and Responsive ads is ideal because such a high flexibility is enabled.

The guide with best practice examples for the use of automation is very interesting and shows various new possibilities for the use of automation. The focus is on how keyword option, bid and ad build on each other and how important the ideal interaction of these individual elements is.

If you would like to take a look at the 28-page report for yourself, you can download it here. The guide helps identify new approaches that every marketer should then try out for their account. There were interesting ideas for campaign optimization that are worth testing.